For this PPC marketing case study we will use 1 of our clients, let’s call them “the putting green specialists”. First let’s dig in and you can read more about their business and see how PPC marketing helped them grow their business. Installing a high quality synthetic putting green on your residential property is a great way to practice your short game and improve outdoor aesthetics. In fact, a home putting green can significantly enhance the overall value, appeal and usability of your property. Synthetic turf has come a long way throughout the years and currently looks, feels and responds to surface activity in a wholly natural and dependable way.
Having a custom backyard putting green installed is not just a great way to improve your short game. In larger spaces, it is possible to create a custom golf green that has multiple tees with sand traps and other aesthetic elements. Best of all, this is one of the easiest landscaping designs to maintain. These man-made materials do not require fertilizer, herbicides or any other toxic chemicals that might impact local water supplies and the surrounding environment. They do not need to be mowed, edged, bent or watered. Once they are installed, there is actually very little that homeowners need to do in terms of ongoing upkeep. Throughout the fall when leaves and other organic debris begin to collect on these surfaces, using a blower will prove sufficient for creating a clean, comfortable playing area.
It is additionally important to note that unlike other yard additions that are commonly used in place of natural grass such as wood mulch, synthetic turf is not attractive to common outdoor pests such as termites. This in turn limits the need to use pesticides. With less water pooling outdoors, other populations of bothersome insects are also less likely to congregate near the home.
Good Water Drainage
The installation process for synthetic putting greens is designed to ensure optimal water drainage. This means that the best backyard putting greens will not result in pooling water near or around the home. The underlying surface or sub-base for the typical home putting green consists of six inches of graded and compacted stone. This is then covered with a layer of fine stone dust that is one inch thick. Each of the materials in the sub-base is porous, allowing for good drainage. Once the various undulations and contours have been tested, the synthetic turf will be put in place and up to 8 pounds of silica will be applied per square foot while the turf tips are carefully manipulated to ensure a good roll. This is then followed by an application of green and black top dressing for enhanced yard aesthetics. Ultimately, homeowners will get a surface that looks and functions a lot like a real golf course. Best of all, these designs can be tailored specifically to meet the needs of their properties and their overall landscaping design goal.
One of the major benefits in having a home putting green installed is the fact that these surfaces are guaranteed to provide a good return on investment. The latest options in synthetic turf are designed to last. These will not weather, fade or show signs of wear and tear, even when users practice diligently. They will continue to maintain their impressive look and functionality throughout the years. In this way, the upfront costs of having a home putting green installed will pay for themselves. Consumers can add value to their properties, increase the look and usability of their outdoor areas, limit landscape maintenance costs and create a functional and truly enjoyable recreational area right outside of their own abodes.
The PPC Side
We targeted the companies local market in the New York area. We ran a 150 keyword campaign using only the most targeted industry keywords. Since the clients profit per customer is so high (some jobs over $60,000) we were allowed to be aggressive with the PPC campaign. In just 1 month the client has generate 4 massive sales and only spent $400 in ad spend. We look forward to building out this campaign out even further by adding more targeted keywords and expanding!