Using PPC to Sell Anything!

Aug 12 2014

For this PPC marketing case study we will use 1 of our clients, let’s call them “the putting green specialists”. First let’s dig in and you can read more about their business and see how PPC marketing helped them grow their business. Installing a high quality synthetic putting green on your residential property is a great way to practice your short game and improve outdoor aesthetics. In fact, a home putting green can significantly enhance the overall value, appeal and usability of your property. Synthetic turf has come a long way throughout the years and currently looks, feels and responds to surface activity in a wholly natural and dependable way. 

Low Maintenance

Having a custom backyard putting green installed is not just a great way to improve your short game. In larger spaces, it is possible to create a custom golf green that has multiple tees with sand traps and other aesthetic elements. Best of all, this is one of the easiest landscaping designs to maintain. These man-made materials do not require fertilizer, herbicides or any other toxic chemicals that might impact local water supplies and the surrounding environment. They do not need to be mowed, edged, bent or watered. Once they are installed, there is actually very little that homeowners need to do in terms of ongoing upkeep. Throughout the fall when leaves and other organic debris begin to collect on these surfaces, using a blower will prove sufficient for creating a clean, comfortable playing area. 

It is additionally important to note that unlike other yard additions that are commonly used in place of natural grass such as wood mulch, synthetic turf is not attractive to common outdoor pests such as termites. This in turn limits the need to use pesticides. With less water pooling outdoors, other populations of bothersome insects are also less likely to congregate near the home.

Good Water Drainage

The installation process for synthetic putting greens is designed to ensure optimal water drainage. This means that the best backyard putting greens will not result in pooling water near or around the home. The underlying surface or sub-base for the typical home putting green consists of six inches of graded and compacted stone. This is then covered with a layer of fine stone dust that is one inch thick. Each of the materials in the sub-base is porous, allowing for good drainage. Once the various undulations and contours have been tested, the synthetic turf will be put in place and up to 8 pounds of silica will be applied per square foot while the turf tips are carefully manipulated to ensure a good roll. This is then followed by an application of green and black top dressing for enhanced yard aesthetics. Ultimately, homeowners will get a surface that looks and functions a lot like a real golf course. Best of all, these designs can be tailored specifically to meet the needs of their properties and their overall landscaping design goal.

Lasting Durability

One of the major benefits in having a home putting green installed is the fact that these surfaces are guaranteed to provide a good return on investment. The latest options in synthetic turf are designed to last. These will not weather, fade or show signs of wear and tear, even when users practice diligently. They will continue to maintain their impressive look and functionality throughout the years. In this way, the upfront costs of having a home putting green installed will pay for themselves. Consumers can add value to their properties, increase the look and usability of their outdoor areas, limit landscape maintenance costs and create a functional and truly enjoyable recreational area right outside of their own abodes.

The PPC Side

We targeted the companies local market in the New York area. We ran a 150 keyword campaign using only the most targeted industry keywords. Since the clients profit per customer is so high (some jobs over $60,000) we were allowed to be aggressive with the PPC campaign. In just 1 month the client has generate 4 massive sales and only spent $400 in ad spend. We look forward to building out this campaign out even further by adding more targeted keywords and expanding!

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Prevent Your Google Display Campaigns From Crashing

Aug 07 2014

Display advertising on Google can either be a complete success or total failure. It all depends on how you approach the matter. A majority of the problems associated with this kind of advertising can be solved through regular checks and maintenance.

The following are some of the problems to lookout for, and their possible solutions:

1. Flappy Birds

Mobile apps usually consume a huge portion of the total display campaign budget. For instance, certain apps force kids to click multiple times in order for them to get a prize. However, they usually end up clicking on your ads instead.

2. Excluding whole sites

Advertising your PPC platform might not work well on all blog pages. As a result, you should only use those that mention PPC platforms. To avoid halting your placements either on PPC Hero or ESPN, you should go to the details tab on your placements report. From here, you can spin out the appropriate URL into their placements.

3. Hour of the day

Another major issue with Display campaigns is their weird metrics. Ads are usually displayed during strange hours of the day that are not productive. There are more clicks and impressions between 3 and 5 am than during peak hours. Without appropriate time slots, your ads won’t be effective.

4. Site categories

It is quite disappointing that Google removed stats from there site category exclusion list. It allowed you to see the number of clicks you were getting from forums, 404 pages, games, adult content and so on. Currently, you can only enable or exclude. As a result, make sure you have a proper optimization plan that will fill these gaps.

5. Bad ads

A good ad should continue to run until it doesn’t work anymore. You should not spoil it because you think it’s stale.

With the above information, Display campaigns can be quite effective. You only need to apply the recommended strategies and everything will turn out fine. Or you can hire us, the top award winning Philadelphia seo service company!

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What You Need To Know About Low Keyword Search Volume

Aug 07 2014

As an avid internet marketer I have always strived for coming up with great online strategies that are meant to round up my profits and after many years of trying to decipher Google’s algorithms, my work has finally paid off. My current favorite account structure strategy involves the use of 2 tactics including embedded negatives and ad group segmentation by match type. If you’ve been using a tiered bidding strategy in the past, you’ll realize that these tactics give you a lot more control in your matched queries than you would expect.

The thing is that while this is a proven and working strategy that works great for ppc marketing, it has one shortcoming: “low search volume” keywords. The #1 Philadelphia SEO services company can help you with this issue.

But before we get started, let me tell you more about what embedded negatives are. So basically, this is a regular account structure that contains broad match types and exact phrase. Our query is keyword one and in our example, it can match with 5 different keywords. But which one gets the nod though? Well, this depends on the Quality Scores of each keyword and on your bids, too.

There’s also the issue of negative keywords and given the fact that they handled at the ad group level, negative keyword restrictions will need to be imposed on every keyword of every match type. This is something that comes with some disadvantages, since it may restrict your options when the broad match query doesn’t perform well, but the phrase match version does.

But if you were to embed these keywords in a negative structure, how will it work out? Well, using this account structure our broad and exact phrase queries are going to be moved into their corresponding match types. And if you’re worried about triggering the broader match types, don’t be, since the use of negative phrase keywords and negative exact keywords won’t allow this.

Read more about Google Adwords here: 

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How To Stop Wasting AdWords Spend In Just Two Clicks

Aug 07 2014

It only takes a small mistake to drive tons of traffic to a broken 404 page. This can also happen in companies with sophisticated communication; they are prone to broken ads which costs them thousands of bucks. This made us create a Broken Link Checker to offer solutions to these broken ads.

Find Broken AdWords ads- In Just Two Clicks using creative philadelphia SEO Services and their custom tools!

In just two clicks, Broken Link Checker will navigate through your entire destination URL’s; collect all the broken AdWord ads in your account and send a comprehensive, detailed spreadsheet report to your inbox. It is that simple!

With Broken Link Checker, you will;

· Save money by eradicating wasteful AdWords ads spend.

· Have a great diagnostic tool for all accounts-including new ones.

· Raise your quality score

· Improve mature accounts quickly

· Have great inbound experience

Note: If your link contains broken AdWords ads, chances are it will send traffic to an error page and you will definitely lose money.

We have a library of 16 AdWords Scripts and offer seven more diagnostic tools.


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